“Our mission is to bring smile quality, safety, and aesthetics to a level accessible to everyone.”
Dr Filippo Caliceti
“Our mission is to bring smile quality, safety, and aesthetics to a level accessible to everyone.”
Dr Filippo Caliceti
Who we are
The quality of the smile, made in Europe.
InSmile is an Italian company specialising in oral hygiene and teeth whitening. Our formulas are the result of the work of a team of dentists and are produced in Europe, between Italy and Spain, in certified cosmetic facilities.
For over ten years, we’ve been transforming clinical expertise into simple, safe, and truly effective solutions – for both the end consumer and for brands looking to create their own whitening product lines.
We collaborate with partners, distributors and retailers across Europe and Asia, offering European cosmetic quality, continuous innovation and a reliable service at every stage of the project.
Instant Smile
With Instant Smile, Insmile's proprietary brand, we develop innovative products for teeth whitening, smile aesthetics, and oral hygiene.
Instant Smile solutions are designed for those seeking effective and reliable products.
Private Label
Insmile is the ideal partner for companies looking to develop bespoke products for dental aesthetics, teeth whitening, and oral hygiene.
We manage every production phase, from formulation research to final production.
- European Production: Italy and Spain
- Formulations developed by a team of dentists
- Quality and safety compliant with EU regulations
- Research and continuous innovation
- Rapid time-to-market and flexible volumes
- Full Private Label Services
Instant Smile
A whiter smile in 15 minutes
Discover the InSmile line: cosmetic teeth whitening products designed to make your smile brighter in minutes, without compromising the health of your teeth and gums.
The formulas are developed by our team of dentists and tested to offer:
• Visible efficacy,
• respect for enamel,
• comfort during and after treatment.
Do you have a pharmacy?
Are you interested in stocking Instant Smile products in your Pharmacy?
Vuoi creare un account? your Teeth whitening product line
Certified European Production: Italy and Spain
The quality of our products stems from a clear approach: formulations designed by a team of dentists, with production exclusively carried out in Europe, between Italy and Spain.
We collaborate with a leading European industrial partner in the cosmetics sector, equipped with advanced infrastructure spanning over 52,500 m² dedicated to laboratories, quality control, warehousing, and highly efficient filling lines.
This model allows us to guarantee:
• European safety and standards
European cosmetic regulations are among the strictest in the world. Every InSmile product is manufactured in certified facilities, with full traceability and quality checks on every batch.
• Industrial reliability
Thanks to production and packaging technologies, we can handle both small batches and large-scale production runs, maintaining rapid delivery times and consistent quality.
• Production flexibility
We support start-ups, emerging brands, retailers and distributors with modular solutions: from market testing with reduced batches to structured lines for large-scale distribution.
From formula to finished product: we start with the formulation research carried out by our team of dentists, move through testing and validation, and arrive at a finished product packaged in Europe, ready for sale under your brand identity.
Perché scegliere InSmile?
Immediate effect
Visible results from the very first application
Delicacy
Gentle formulas that respect enamel and gums
High tolerability
No post-treatment sensitivity.
Ease of use
Simple products to use, also suitable for home
Standard certificates
European production standards and constant quality control
Convenience
Highly competitive quality/price ratio
